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FEATURED VIDEO • iCHARGE
Discover iCharge
Rethink Your Energy Drink.
Discover the iCharge product experience with PureWay Wellness.
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Essential iCharge Videos
Three important videos to understand and enjoy iCharge.
Fixed essentials
EXPLORE & DISCOVER
Latest iCharge Videos
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EnglishFeatured
A New Storm Is Brewing
A New Storm Is Brewing
A new storm is brewing over Dubai.
But this time, it might just make you feel better than ever.
Are you ready to redefine your own wellness boundaries?
The time to rise is now.
Stay tuned. Stay well.
#WellnessRevolution
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iChargeEnglish
I Charge- Feel the Buzz, see the charge
Feel the buzz. See the charge. Rediscover the anticipation with this iCharge launch teaser. Rethink Your Energy Drink. #iCharge #PureWayWellness #FeelTheBuzz #SeeTheCharge
Feel the buzz, see the charge. This iCharge pre-launch teaser introduces the campaign through its botanical blend theme and the message “Time to Ignite Your Energy Again.” Part of the original iCharge launch collection.
Every journey has a choice: keep going. Take your next step with determination. Discover iCharge with PureWay Wellness. #iCharge #PureWayWellness #KeepGoing #GoFurther
Every journey has challenging moments. This short iCharge promotional film explores determination, perseverance and the choice to keep moving forward. Discover its “Go Further” campaign message with PureWay Wellness.
Legends return. The iCharge story continues. Watch the original comeback teaser with PureWay Wellness. #iCharge #PureWayWellness #LegendsReturn #iChargeIsBack
Revisit the return of iCharge with this short launch teaser featuring the “Legends Return” campaign message and a 12-year special-edition celebration. Part of the original campaign announcing iCharge’s comeback.
Discover iCharge in this short promotional film built around the message “Unleash Power. Stay Charged.” Explore the campaign and get to know iCharge with PureWay Wellness.
A new chapter in the iCharge story. Watch the original Virtual Office launch announcement. Discover iCharge with PureWay Wellness. #iCharge #PureWayWellness #IndusViva #iChargeLaunch
Watch the original launch announcement introducing iCharge’s availability through the IndusViva Virtual Office. This short promotional video marks the product’s arrival as part of the iCharge launch campaign.
Your daily energy upgrade—the iCharge launch story. Discover iCharge with PureWay Wellness. Rethink Your Energy Drink. #iCharge #PureWayWellness #DiscoveriCharge
Discover iCharge through this short promotional teaser from its original launch campaign. Built around the message “Your Daily Energy Upgrade,” the video introduces the product and builds anticipation for its arrival
An iCharge promotional poster featuring a can on a gym bench beneath the headline “Your Active Routine.” The artwork presents the sequence “Get Ready → iCharge → Move → Workout → Stay Active” as part of its active-lifestyle campaign.
An adventure-themed iCharge poster featuring a giant ice-covered can in a snowy mountain landscape, with climbers and an expedition vehicle. The headline “Charge Beyond Limits” brings a bold message of determination and exploration to the campaign.
An iCharge campaign poster featuring a man holding an iCharge can against a bright blue sky. The headline “Energize with a Purpose” introduces the product, with accompanying text highlighting its formulation of Ayurvedic botanicals, amino acids, vitamins and minerals. This is the first image in the two-part Energize with a Purpose and What’s Inside series.
An iCharge campaign poster featuring a product can against a green-lit roller-coaster backdrop. The “Fuel the Thrill” headline introduces the campaign, while the artwork describes iCharge as a refreshing, caffeine-free energy drink. This is the first image in the two-part Fuel the Thrill and Product Features series.
iCharge — Fuel Your Moment — National Nutrition Week
A National Nutrition Week Day 5 campaign poster featuring a large iCharge can in a mountain valley surrounded by outdoor adventure activities, including cycling, kayaking, climbing and paragliding. The artwork carries the headline “When Life Demands More, Fuel Your Moment” and includes ingredient references from the iCharge formulation.
What if your energy drink could talk? This playful iCharge poster features a can character alongside a woman on a running track. With the headline “If Products Could Talk” and the message “I’m not just an energy drink,” it introduces iCharge through an active-lifestyle campaign.
Explore the caffeine-free theme of the iCharge campaign through this Myth vs Fact poster. Featuring an iCharge can inside a drinks refrigerator, the artwork challenges the idea that every energy drink must contain caffeine and presents the message “Energy doesn’t have to come with caffeine.”
A gym-themed iCharge promotional poster featuring a man performing a bench press alongside an animated iCharge can character. The headline “Power Your Active Day” presents the campaign’s focus on movement, workout routines and an active lifestyle.
An iCharge product-features poster showing a can surrounded by a water splash against a black background. The artwork presents callouts about caffeine-free formulation, plant-based ingredients, hydration, antioxidants and taste. This is the second image in the Fuel the Thrill and Product Features series.
An iCharge product infographic organized into four sections: formulation, pack design, product-support messaging and directions for use. The artwork presents Ayurvedic botanicals, amino acids, vitamins and minerals alongside the 250 ml can format.
An iCharge campaign poster featuring two 250 ml cans on a rain-soaked racetrack, with a sports car and pit-lane setting in the background. The “Stay Limitless” headline gives the artwork a motorsport theme
An iCharge ingredient-information poster featuring stacked cans against a blue sky. The artwork highlights Ashwagandha, Taurine, L-Arginine, L-Carnitine, vitamin C and B vitamins through ingredient callouts. This is the second image in the Energize with a Purpose and What’s Inside series.
An iCharge campaign poster using a “Your Problems — Our Solution” layout. The left side lists concerns such as low energy, tiredness, energy crashes and stamina, while the right side features a hand holding an iCharge can. The artwork presents the product through a problem-and-solution campaign concept.